Palette

Wild Berries

Juicy purples and vibrant fuchsias burst with the sweet, tart essence of ripe wild berries.

VibrantPlayful5 colors

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Preview

See it in context.

Interface

New

Ready when you are.

A quick look at how Wild Berries reads on buttons, badges, and alerts before you commit.

This alert border and accent use the palette's detail color.

Marketing banner

Launch

Built with Wild Berries.

A bolder treatment that stretches the primary and secondary colors across a full gradient banner.

Data visualization

#800080#BA55D3#C71585#FF69B4#DDA0DD

Palette guide

How to use Wild Berries

Overview

The Wild Berries palette bursts with juicy purples and vibrant fuchsias, capturing the sweet, tart essence of ripe forest fruits. Featuring the deep royal purple #800080, the elegant #BA55D3 (medium orchid), the striking #C71585 (crimson red/fuchsia), a playful #FF69B4 (hot pink), and the soft #DDA0DD (plum), this palette is inherently playful and lush. Designers can leverage its energetic yet sophisticated range for projects needing a vibrant, feminine, or indulgent feel. Developers will find these hex codes ideal for creating engaging e-commerce sites, beauty product showcases, or lifestyle apps that aim to convey luxury, fun, and a touch of wild nature, ensuring a memorable visual impact.

Best used for

Cosmetics and beauty product branding
Fashion design and accessory collections
Dessert and confectionery packaging
Creative lifestyle blogs and social media
Vibrant event invitations and decor
Feminine branding for boutique businesses

Suggested color roles

primary

Utilize #C71585 as a bold primary color for brand identity, calls-to-action, or key graphic elements, offering a strong visual statement.

secondary

Employ #BA55D3 for supporting content, subheadings, or secondary buttons, providing a softer, harmonious purple accent.

accent

Introduce #FF69B4 as a bright, playful accent for highlights, small icons, or to infuse youthful energy and vibrancy.

background

A neutral, near-white background (e.g., #F9F9F9) will allow the rich berry tones to stand out prominently and enhance readability.

text

For body text, use the deep #800080 or a classic black (#000000) to ensure excellent contrast, especially on lighter elements like #DDA0DD.

Accessibility notes

Ensure text on #DDA0DD and #FF69B4 has sufficient contrast with a dark color, meeting WCAG AA standards.
Avoid using #FF69B4 for large blocks of text due to its high saturation and potential for eye strain.
Pair #800080 with lighter colors for optimal readability, especially for important information.
Carefully test contrast ratios for all interactive elements to ensure clear distinction and usability.

Recommended combinations

Lush Berry Blend

Creates a rich, sophisticated berry gradient, perfect for branding, elegant backgrounds, or editorial designs.

#800080 · #BA55D3 · #C71585

Sweet & Vibrant

An energetic and playful combination, ideal for product highlights, youthful designs, or vibrant illustrations.

#C71585 · #FF69B4 · #DDA0DD

Playful Gradient

Excellent for creating dynamic visual effects, social media graphics, or UI elements that require a smooth color transition.

#BA55D3 · #C71585 · #FF69B4

CSS variables

:root {
  --wild-berries-1: #800080;
  --wild-berries-2: #BA55D3;
  --wild-berries-3: #C71585;
  --wild-berries-4: #FF69B4;
  --wild-berries-5: #DDA0DD;
}

Tailwind config

theme: {
  extend: {
    colors: {
      "wild-berries": {
        1: "#800080",
        2: "#BA55D3",
        3: "#C71585",
        4: "#FF69B4",
        5: "#DDA0DD",
      }
    }
  }
}

Hex values

Color 1#800080

Color 2#BA55D3

Color 3#C71585

Color 4#FF69B4

Color 5#DDA0DD

Accessibility

Contrast checker

2.4:1Fail

1.7:1Fail

3.6:1AA18

4.6:1AA

2.4:1Fail

1.4:1Fail

1.5:1Fail

1.9:1Fail

1.7:1Fail

1.4:1Fail

2:1Fail

2.6:1Fail

3.6:1AA18

1.5:1Fail

2:1Fail

1.3:1Fail

4.6:1AA

1.9:1Fail

2.6:1Fail

1.3:1Fail

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