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Palette

Azure Tide Pool

A refreshing dive into crystal clear waters, reflecting the vibrant blues of shallow ocean tide pools.

coolcalm5 colors
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Preview

See it in context.

Interface

New

Ready when you are.

A quick look at how Azure Tide Pool reads on buttons, badges, and alerts before you commit.

This alert border and accent use the palette's detail color.

Marketing banner

Launch

Built with Azure Tide Pool.

A bolder treatment that stretches the primary and secondary colors across a full gradient banner.

Data visualization

#0077B6#00B4D8#90E0EF#CAF0F8#48CAE4

Palette guide

How to use Azure Tide Pool

Overview

The Azure Tide Pool palette offers a refreshing dive into crystal clear waters, reflecting the vibrant blues of shallow ocean tide pools. This collection spans from the deep, engaging #0077B6 to the bright, almost luminous #CAF0F8, including the energetic #00B4D8, the playful #48CAE4, and the soft #90E0EF. Designers can leverage these shades to create dynamic, refreshing, and inviting visual experiences. It's perfect for projects that aim to convey cleanliness, vitality, and a sense of aquatic adventure, bringing a vibrant yet calm energy to any design.

Best used for

  • Water sports and outdoor recreation brands
  • Environmental and marine conservation sites
  • Summer-themed marketing campaigns
  • Children's educational content (aquatic focus)
  • Refreshing beverage packaging
  • Spa or resort branding with a water theme

Suggested color roles

primary

#0077B6 - A deep, vibrant blue, excellent for main headings, important call-to-action buttons, and establishing brand presence.

secondary

#00B4D8 - A bright, clear blue, suitable for subheadings, navigation, and secondary interactive elements, adding energy.

accent

#48CAE4 - A lively aqua, perfect for highlights, interactive states, or small decorative elements that need to pop.

background

#CAF0F8 - The lightest, almost white blue, providing an expansive, clean, and refreshing backdrop for content.

text

#0077B6 - Or #00B4D8 for optimal readability against lighter backgrounds like #CAF0F8 and #90E0EF.

Accessibility notes

  • Ensure #0077B6 or #00B4D8 text on #CAF0F8 background meets WCAG AA contrast standards.
  • Avoid using #90E0EF or #48CAE4 for body text on #CAF0F8 due to insufficient contrast.
  • When using #00B4D8 on #90E0EF for text, verify contrast ratios, especially for smaller font sizes.
  • For critical information, always prioritize the darkest colors for text against the lightest backgrounds.

Recommended combinations

Deep Dive

Creates a vibrant, energetic, and engaging feel, ideal for active brands or dynamic interfaces.

#0077B6 · #00B4D8 · #48CAE4

Clear Shallows

Perfect for airy, refreshing designs, backgrounds, or content that needs to feel light and transparent.

#CAF0F8 · #90E0EF · #48CAE4

Tide Pool Pop

A high-contrast combination for clear hierarchy and visual impact, great for headlines and call-to-actions.

#0077B6 · #CAF0F8 · #00B4D8

CSS variables

:root {
  --azure-tide-pool-1: #0077B6;
  --azure-tide-pool-2: #00B4D8;
  --azure-tide-pool-3: #90E0EF;
  --azure-tide-pool-4: #CAF0F8;
  --azure-tide-pool-5: #48CAE4;
}

Tailwind config

theme: {
  extend: {
    colors: {
      "azure-tide-pool": {
        1: "#0077B6",
        2: "#00B4D8",
        3: "#90E0EF",
        4: "#CAF0F8",
        5: "#48CAE4",
      }
    }
  }
}

Related searches

aqua blue color schemesrefreshing water palettevibrant ocean colorsclear blue brandingtide pool design inspiration

Palette colors

Hex values

Color 1#0077B6
·
Color 2#00B4D8
·
Color 3#90E0EF
·
Color 4#CAF0F8
·
Color 5#48CAE4
·

Accessibility

Contrast checker

1
2
3
4
5
1
2:1Fail
3.3:1AA18
4:1AA18
2.5:1Fail
2
2:1Fail
1.7:1Fail
2:1Fail
1.3:1Fail
3
3.3:1AA18
1.7:1Fail
1.2:1Fail
1.3:1Fail
4
4:1AA18
2:1Fail
1.2:1Fail
1.6:1Fail
5
2.5:1Fail
1.3:1Fail
1.3:1Fail
1.6:1Fail

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